It's refreshing to read how innovative Ebay is in regard to suppporting social media in the workplace.
The article has some good tips:
Goal of the network - to connect people & treat the employees as people
"
Perhaps the most critical point covered by
Tobias is how companies can successfully engage their employees to join in the
conversations and adapt to social media. He advises to get to know your people
and promote content that promotes interactivity. However, the content can't be
rubbish."
and I agree that executive blogs aren't the end all, be all.
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